Rankings up. Conversions up. CAC down.
Technical SEO, content and topic clusters, conversion-rate optimization, A/B testing, and paid media on Google + Meta — shipped by one Vancouver, BC team that talks to your engineers. Audits from $3,500, retainers from $1,500/mo.
Typical results across recent engagements
Numbers are medians, not cherry-picks — and on the discovery call we'll walk you through the work behind each one.
9-month average across recent retainers
Median A/B test win, top 10 landing pages
Google + Meta blended, on $5K–$80K/mo spend
Blended customer acquisition cost
Past performance isn't a guarantee — every market, brand, and baseline is different. We'll quote conservative ranges for your context on the audit call.
What you walk away with
Built for compounding outcomes — not just another report.
Higher rankings
Position 1–3 for the keywords your customers actually use. Technical SEO, schema, internal linking, and content velocity — done in order, not as a checklist.
Compounding organic traffic
Topic clusters, programmatic SEO when it fits, and editorial calendars that build authority on the searches that drive revenue.
Better conversion rate
A/B and multivariate tests on the pages that move money. Friction audits, hypothesis logs, and a written readout every cycle.
Lower CAC on paid
Google Ads, Meta Ads, retargeting, and Shopping/Performance Max — tuned with creative iteration and audience layering, not auto-pilot.
Pipeline you can attribute
Server-side events, multi-touch attribution, CRM round-trip — so the spreadsheet says “we got X from Y” instead of “maybe.”
Honest reporting
Looker Studio dashboards with the metrics that matter — not impressions. Monthly written report and a strategy call every cycle.
Eight surfaces, one growth team
Everything we ship on a typical retainer — pick the tiers that fit your stage and budget.
Technical SEO + content velocity
Crawl, indexation, Core Web Vitals, schema, internal-link graphs, and a content engine that ships topic clusters every sprint.
CRO + A/B testing
Hypothesis logs, experiment design, statistical-power math, and post-mortems — for pages where revenue moves.
Paid media — Google + Meta
Search, Performance Max, Shopping, Meta Advantage+, retargeting, creative iteration, audience layering.
Content + topic clusters
Editorial briefs your writers can ship from. Cluster maps, internal-link checks, and on-page tuning.
Lead-gen + lifecycle
Lead magnets, lifecycle email, abandoned-cart recovery wired to Klaviyo, HubSpot, or your CRM.
Email + SMS
Flows, segments, and broadcasts that don't burn your sender reputation. Klaviyo, Customer.io, or Postmark.
Analytics + attribution
GA4, Looker Studio, server-side events, Stape, Segment, MTA — so attribution survives iOS and ad-blockers.
Tracking + tagging plan
GTM, server-side GTM, consent management — tagged correctly the first time so the data doesn't lie later.
Organic, conversion, paid — run together.
The wins compound when SEO, CRO, and paid talk to each other. One channel quarterbacks the other two, and the experiments share a backlog.
Organic SEO
Compounding traffic from search you don't pay for.
- Technical audits + Core Web Vitals work
- Schema, internal linking, indexation hygiene
- Topic-cluster content + editorial briefs
- Programmatic SEO where it fits
- Local SEO + Google Business Profile (if relevant)
Best for: Brands willing to invest 6-12 months for traffic that doesn't disappear when the budget pauses.
Conversion (CRO)
Turn the traffic you have into more revenue.
- Hypothesis-driven A/B and multivariate tests
- Page-by-page friction audits + heatmaps
- Funnel re-architecture for top revenue paths
- Statistical-power math, not vibes
- Hypothesis log, results doc, post-mortem each cycle
Best for: Brands with traffic but leaking conversions — typically the highest-ROI lever in month 1.
Paid media
Google + Meta. Search, Shopping, social, retarget.
- Google Search, Performance Max, Shopping
- Meta Advantage+ and Advantage+ Shopping
- Retargeting + abandoned-cart funnels
- Creative iteration with your team or ours
- Server-side events for iOS-safe attribution
Best for: Brands with budget that need lift this quarter — paired with CRO to make every visitor count.
Not sure where to start? On the audit we benchmark each channel against your category, then pick the one that moves revenue first — honestly, even if it's not the one with the biggest retainer.
How we ship topic clusters that actually rank
A repeatable pipeline — not a Google Doc dump. The same pipeline runs whether your team writes the words or ours does.
Keyword + intent map
We map your category to commercial, comparison, and informational intents. Every brief carries a target keyword, intent class, and conversion path.
Briefs your team can ship from
Editorial briefs with structure, outline, internal links, schema requirements, and a CRO hook in the CTA — so writers can hand off cleanly.
Publish + interlink
We (or your team) publish on Payload, WordPress, Webflow, or Notion. We handle the internal-link graph and submit to Search Console.
Measure + iterate
After 30 days, every piece is scored — position, CTR, time-on-page, conversions — and the underperformers are rewritten, not deleted.
The tools we run growth on
Standard tools, configured correctly the first time — so the dashboards reflect reality and the data survives the next iOS update.
GA4 + Looker Studio
Analytics
BigQuery export
Analytics
GTM + server-side GTM
Tagging
Segment / Stape
Tagging
Ahrefs / Semrush
SEO
Search Console
SEO
Hotjar / Clarity
CRO
Optimizely / VWO
CRO
Google Ads
Paid
Meta Ads Manager
Paid
Klaviyo / Customer.io
Lifecycle
HubSpot / Salesforce
CRM
We're tool-agnostic — if your stack already runs on Mixpanel, Heap, Amplitude, or PostHog, we use those. No mandatory migrations.
How we run growth
A four-step loop — audit kicks it off, then we repeat Plan → Ship → Measure on a 30-day cadence.
Audit
Technical SEO crawl, content + funnel audit, paid account review, 90-day action plan prioritized by impact × effort.
Plan
Quarterly OKRs, keyword + topic map, experiment backlog, paid budget mix, attribution + reporting setup.
Ship
Sprint-by-sprint execution: technical fixes, content, experiments, ad iterations — visible in a shared Notion or Linear board.
Measure
Looker Studio dashboards, monthly written report, strategy call. Underperformers re-briefed, not abandoned.
Typical SEO/CRO agency vs. Zyra
What changes when your growth team also speaks code, owns the dashboards, and stays on a 30-day cadence.
We'll show our work — every recommendation tracks back to a number, every test logs a hypothesis. If we're wrong, you can see it.
Start with an audit. Or roll straight into a retainer.
No 12-month minimums. Month-to-month after the first 90 days.
SEO + Growth Audit
One-time deep-dive across SEO, content, CRO, and paid — with a prioritized 90-day action plan.
- Technical SEO crawl + Core Web Vitals + schema review
- Keyword + topic-cluster opportunity map
- Funnel + conversion audit (top 5 pages)
- Paid media account review (if running ads)
- 90-day action plan, prioritized by impact × effort
- 60-minute walkthrough call with the team
Best for brands ready to invest in growth but unsure where to start, or running a retainer that isn't moving numbers.
A great way to start if you're unsure where the biggest wins are, or you're running another retainer and want a second opinion. Audit cost credits against the first month of any retainer started within 60 days.
Foundation
SMB-scale organic foundation. Build the engine without big-agency overhead.
- Quarterly technical SEO sprint
- 2 SEO content pieces per month
- Monthly on-page tuning (top 10 pages)
- GA4 + Looker Studio dashboard
- Monthly written report
Best for SMBs building organic traffic from zero, or replacing a freelancer.
Growth
Compounding organic + CRO + paid. The sweet spot for most brands.
- Everything in Foundation, plus:
- 4 SEO content pieces + internal-link maintenance
- Quarterly A/B test program (1-2 tests / cycle)
- Google + Meta paid management ($5K-$50K spend)
- Bi-weekly strategy call
Best for brands with product-market fit, wanting compounding organic + paid lift.
Scale
Dedicated lead, weekly experiments, large paid budgets, server-side analytics.
- Everything in Growth, plus:
- Dedicated SEO + CRO lead
- Weekly experiments, monthly content sprints
- Paid media beyond $50K/mo + creative iteration
- Server-side events + multi-touch attribution
- Monthly executive readout
Best for brands serious about growth as a competitive moat, or post-Series-A scale-ups.
Most brands start on Growth. Retainers include 90-day onboarding with weekly check-ins, then move to a 30-day cadence with a strategy call. Paid media spend is passed through at cost — agency fees are in the tier.
All prices in USD. Ad spend on Google/Meta is invoiced separately at cost. Custom scope quoted on a call.
Built on the modern growth stack
The tools the best growth teams in the world run on — configured correctly so the data survives.
Questions, answered
Everything founders and growth leads typically ask before signing.
Ready to turn growth from a hope into a pipeline?
Book a free 30-minute discovery call. We'll look at your traffic, conversion paths, and ad accounts — and tell you honestly where the biggest wins are hiding.
Book your free discovery call