A brand worth shipping. A system worth scaling.
Positioning, identity, and Figma-native design systems — built by designers who hand off to the engineers down the hall. From a one-week Brand Sprint ($5K) to a full Design System ($25K+), with optional ongoing design ops.
What good brand work delivers
Beyond a logo file — a working system your team builds on for years.
A brand worth saying out loud
Positioning, voice, and visual identity that match the ambition. Not a moodboard — a system your team can ship from on day one.
Clarity, not decoration
Every choice (typography, palette, motion, copy) is tied to a strategy doc. If we can't explain why, we don't ship it.
A system, not a logo file
Tokens, components, patterns — built in Figma and ready to consume in code via Tailwind, CSS variables, or your custom design tokens.
Design velocity, post-launch
New pages, campaigns, and components ship in days instead of weeks because the rules of the brand are codified, not vibes.
Accessible by default
Color contrast, focus states, motion preferences, screen-reader semantics — built into the system, not bolted on at audit time.
Hand-off engineers love
Pixel-clean Figma libraries, token JSON, Storybook-ready specs. Your dev team builds from the system, not screenshots.
Pick the one that fits your stage.
From a one-week positioning sprint to a fully-coded design system — each product stands alone, or stacks with the next.
Brand Sprint
One week. Positioning, voice, and a written brief.
- Discovery interviews + competitive landscape
- Positioning statement + brand voice
- Naming options (if needed)
- Mood board + visual direction
- Written brand brief your team can ship from
Best for: Founders pre-launch, rebrands testing a new direction, or any team that needs alignment before spending more on design.
Identity Package
Logo, type, color, illustration — the full kit.
- Logo system (marks, lockups, clear space)
- Typography pairing + scale
- Color palette + accessibility checks
- Illustration / icon direction
- Brand guidelines (PDF + Figma)
Best for: Brands that need a full visual identity — usually paired with a website build or post-Brand-Sprint.
Design System
Figma + tokens + dev handoff. Built to scale.
- Design tokens (color, type, spacing, motion)
- Component library (buttons, forms, cards, nav)
- Pattern docs + usage rules
- Tailwind / CSS-variable export for engineers
- Storybook-ready for product teams
Best for: SaaS, product teams, and brands that need the same visual language across web, app, marketing, and internal tools.
Most brands engage on all three over time. The audit call is the fastest way to figure out which to start with — usually based on what's in the way today, not what sounds most impressive.
Eight layers, one source of truth
A real design system isn't a Figma file — it's the operating model your design and engineering teams share.
Design tokens
Color, type, spacing, radii, shadows, motion — defined once as JSON tokens and synced to Figma + Tailwind + your codebase.
Component library
Buttons, inputs, cards, nav, dialogs — designed in Figma with variants, states, and props that match real React components.
Patterns
Page templates, dashboards, forms, marketing layouts. Patterns are how components compose into product surfaces.
Content + voice
Tone-of-voice rules, microcopy patterns, error message guidelines — so the brand sounds consistent in every textarea.
Motion + interaction
Easing curves, durations, transition rules. When things move, they move on-brand.
Accessibility
WCAG AA contrast, focus states, screen-reader semantics, reduced-motion variants baked into every component.
Living in Figma
Designers ship from the same library product teams build from. Versioned, with deprecation rules and migration notes.
Mirrored in code
Tokens compile to CSS variables and Tailwind config. Components in Storybook or your existing UI kit. No more screenshots-to-PR.
Files, libraries, and the keys.
Every engagement ships with the same kind of working files — owned by you, editable forever.
Brand brief (PDF)
Strategy
Logo system (.svg, .pdf, .ai)
Identity
Color tokens (.json + CSS)
Tokens
Figma library
Library
Component kit
System
Illustration / icon set
Assets
Pattern docs
System
Tailwind config export
Dev handoff
Figma libraries are transferred to your team's workspace at handoff. Source files in your Drive, fonts licensed in your name. Nothing leased.
How we run a brand engagement
Four steps. Most engagements ship in 1-6 weeks depending on which product you choose.
Discover
Stakeholder interviews, competitor landscape, audience map. We surface the strategic constraints before drawing a single shape.
Define
Positioning statement, brand voice, mood board, naming (if needed). Sign-off on direction before we open Figma.
Design
Identity, tokens, components, patterns — built in Figma with two revision rounds and weekly check-ins.
Deliver
Guidelines doc, source files, token exports, dev-handoff session. Figma library transferred to your workspace.
Freelance designer vs. Zyra brand work
What changes when your brand team also writes the code.
Three products. Honest prices. No hourly billing.
Most brands engage on all three over time — start where the constraint is loudest.
Brand Sprint
One week of positioning, voice, and a written brief.
- Stakeholder interviews
- Competitor + audience landscape
- Positioning + brand voice
- Mood board / visual direction
- Written brand brief (PDF)
Founders pre-launch, rebrands testing direction, teams that need alignment before more spend.
Identity Package
Logo, type, color, illustration — the full visual kit.
- Logo system + lockups
- Typography pairing + scale
- Color palette + a11y checks
- Illustration / icon direction
- Brand guidelines (PDF + Figma)
Brands needing a complete visual identity — often paired with a website or app build.
Design System
Figma library + token JSON + dev handoff.
- Design tokens (color, type, space, motion)
- Component library + variants
- Pattern docs + usage rules
- Tailwind / CSS-variable export
- Storybook-ready specs + a11y baked in
SaaS, product teams, and brands shipping across web, app, marketing, and internal tools.
Optional · Design Ops Retainer · $2,500/mo
Ongoing component additions, accessibility audits, dev-handoff support, quarterly brand evolution. Month-to-month after the first project ships.
All prices in USD. Payment in two installments: 50% to start, 50% at handoff. All source files transferred at launch.
Built on tools your team already uses
No exotic plug-ins. Standard files your designers and engineers can pick up.
Questions, answered
Everything founders and design leads ask before starting.
Ready to ship a brand your team can build on?
Book a free 30-minute discovery call. We'll look at your current brand, hear what's in the way, and recommend the product that solves it — Sprint, Identity, or System.
Book your brand call